Japanese Beauty Takes on LA
, Japan's No.1 direct
skincare brand, hosted its first LA media event last Thursday. Beauty bloggers and buffs from around LA gathered at Culina Restaurant within the
Four Seasons Los Angeles in Beverly Hills to learn more about the iconic
olive-oil inspired skincare brand. Guests also enjoyed cocktails, wine, and hors d'oeuvers while previewing and testing upcoming product launches as well as getting make-up touch ups by
Jordana David and gift bags.
I liked that the product was laid out and each with a description and benefit list, see below. One of the most popular products is the
Deep Cleansing Oil, a make up remover that dissolves traces of dirt and makeup. I got to take this cleansing oil home with me and tried it last night on a bare face; I needed to massage it onto a dry face and rinse, which I thought would be difficult to rinse since it is an oil, but it turned out to be easy and left my skin feeling moisturized and smooth. I'm going to try it tonight to remove a full face of make up, and also try the Beauty
Lift Serum and
Cream. DHC also has a line of beauty products, which were used to touch up my make up at the event, and I'm interested in getting into that
make up line as well.
Why Olive Oil?
Benefits
Our entire skincare line was founded on the principles of olive oil. Rich in vitamins and antioxidants, it is a highly effective component in neutralizing damaging free radicals. Olive oil also helps balance your skin's moisture. With its unique ability to mix with water, our olive oil helps moisturize without clogging pores. Oxidized oils cause blackheads and a host of other problems, but because olive oil has a naturally lower oxidation rate than your skin's natural oils, it is a perfect barrier to protect skin from irritants.
Quality
Our signature product, DHC Olive Virgin Oil, is
Flor de Aceite�the finest quality, extracted from organic Spanish olives that are handpicked when they are bursting with skin-beneficial nutrients. This superior oil is extracted from the crush before the first cold pressing to preserve its many nutrients. It is then carefully filtered under laboratory conditions in Japan to remove any potential pore-clogging impurities. What emerges is a premium, organic virgin olive oil.
Purity
The standards reflected in the way we obtain our special olive oil are applied to all of our ingredients. Incorporating the very best of science and nature, our products are scrutinized for high-quality, safety and efficacy. DHC's basic skincare products are free of unnecessary fragrances and coloring agents, and are clinically tested for irritancy at our labs in Japan and the United States.
Simplicity
DHC products are simple yet effective, with nothing unnecessary that might harm the delicate balance of healthy skin. Many of our products include olive oil because it continues to be among the best natural ingredients for helping you achieve and maintain radiant, youthful-looking skin.
